The Trick: How Magicians Invented The Future

“History seems to show us that the impossible is probably the most likely thing of all.”
– The Flame Alphabet, Ben Marcus

THE TRICK: the previously untold stories of the conjurers whose inventions helped shaped the future.

THE TRICK: a history of the mavericks of the misfit economy who created impossibilities that shattered the status quo.

THE TRICK: tales of the magicians who have innovated in medicine, sport coaching, military technology, theme parks, architecture, computer interface design, retail technology, digital media, publishing, psychology, and neuroscience.

THE TRICK: the real secrets of the innovators who invented the movies, robots, agony aunts, caterpillar tracks, Day-Glo, the Loch Ness monster, and rock and roll.

A remarkable account of the author’s adventures in the worlds of the THE TRICK.

“Be reasonable, demand the IMPOSSIBLE.”